Learn
As a commercial real estate professional, I am constantly reading and listening to sales and self-improvement training. It is a daily process of listening to my favorite podcasts or YouTube videos and reading how to add more value for the client. I try to glean out the best practices and strongest techniques to inform and persuade clients to take action. As I’ve learned through the years, most of the reading and listening is really for me to persuade myself to take action.
Apply
Putting the knowledge into practice and taking action is usually the hardest part in any endeavor. Like many jobs – it can be simple, but not easy. Identifying investment opportunities, finding creative ways to increase value, changing a property into its highest and best use or simply aiding someone in a transition in their investment plan all follow basic steps, but they are rarely easy. It’s the contacting, making a connection, understanding the needs and following up over and over again with multiple parties which makes the process difficult. Yet, any worthwhile endeavor requires struggle. The satisfaction comes when a project is constructed, a client makes a great return on a sale or a buyer finds the ideal investment. Knowing that you helped someone attain their goal is a great feeling.
Repeat
Having long-term success requires the daily practice of learning. By reading and listening to self-improvement and sales training, you set yourself up for constant and never-ending improvement. But, the most important step is to apply this daily knowledge and put all you learn into practice. Taking action and sifting through the minutiae will make the projects come to fruition and have the transactions be consummated. Without massive action and attention to detail, you can waste huge amounts of time and not get anything accomplished. It takes persistence and tenacity to dominate in this field but its well worth the time and energy when the deal gets done. In order for this to happen, you must repeat the process daily.
Learn, Apply, Repeat
Real Tales 